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At the age of 10, I wore an apparently fashionable USA Phone Number List girl scout vest, skirt, and knee socks and walked by the side of the road listening to the gravel crunch under my sneakers. The sun was shining in the neighborhood and I USA Phone Number List smelled the melting tar on the road. Sweaty hands clasped the wrinkled purchase order and were in a state of terrible horror. I didn't even know the people who were standing the pouch and trying to ring the doorbell. How can I ask them to buy something? It was scary. I was just a kid who lived on their streets. What rights did you have to offer for sale? It turns out that this lesson from my past taught USA Phone Number List me almost everything I needed to know how to use the right mindset when asking someone to take action. At the time, I was unaware that people love Girl Scout cookies . They USA Phone Number List want to buy them. They are really looking forward to ordering them. At that time, I didn't know any of them. If I had one, I might have become one of the top sellers in my army. Instead, I was lucky to be able to fill out the first 10 lines of the order form each year. Why Action-Promoting Phrases Are Important Our content ultimately has a business purpose. Indeed, we are writing to attract the audience USA Phone Number List and build trust. We want to provide information and entertain if possible. But for the effort to have a measurable impact on our business, we must take that last step. We must USA Phone Number List ask our readers to act on what they read. And we have to sell them with that idea. That is the job of the phrase that encourages action. Action phrases are part of the content that asks the reader to do something. The action looks like this: Sign up for a free course Buy a product make a reservation Voter registration Answer a short quiz Download the white paper Small purchase In this article, we'll discuss two elements of behavioral phrases: verbal and visual.